Consumers also Properly addressing This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. Learning Objectives. The topics discussed within this framework will be enlightening for the ethical decision making process and practices of e-marketing. Examples of it include direct marketing (this can be personalised letters, email, leaflet drops, phone calls, door to door, sales representatives and pop ups), sponsorship (a premier league or local football team, sporting event and summer fetes), sales promotions (money off coupons, discounts etc. Yet, businesses do not always address the issue of how employees should assess the moral import of their actions and incorporate these considerations into their decisions. Each of these advances has posed challenges to McCarthy’s four P’s. If one choose right from wrong it called as ethics whereas wrong deals with unethical. First, the general impact of technological advancements on the marketing discipline is analyzed. Various decisions are involved in the Product element such as: Quality of product Safety of product Packaging and Branding Issues Product Warranties There issues are of vital importance and does have certain ethical obligations associated to it: Quality of product: The demand for high – quality products is of key issue. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 16 0 R] /MediaBox[ 0 0 595.44 841.68] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> I then argue that the techniques of e-commerce are indeed transforming the means Ethical issues with respect to e-marketing involves web tracking, Privacy The challenge is to convince such organisations that a direct benefit accrues to them through their own ethical behaviour. and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. As such, an awareness of the ethical issues in e-marketing under the control of marketing executives is central to the realization of an ethical climate in e-businesses. A deeper understanding is developed by reviewing the inventory of stud-ies handling the four major components of the traditional marketing mix in an online context. Overall implementing a successful ethical program is shown to parallel that of the implementation of a quality program. At times it has been discussed as primarily a problem of engineering ethics. Eighteen value types and nine value levels, we argue, can be used as a frame with the intent to illustrate ethical dilemmas in e-business. Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are offered online. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. This overview paper examines these issues and introduces the two articles that follow. Starting from a functional perspective trust is seen as distinct but potentially coexisting mechanism for reducing the uncertainty and complexity of transactions and relationships in electronic markets. Social and ethical issues. Executives, managers and other employees can be expected to attain high ethical standards only when they feel they are a integral part of an organisation and the organisation itself respects those standards. These issues can be examined from the perspective of such components of the traditional marketing mix as product, price, place and promotion, which are under the control of marketing executives. Marketing and the 7Ps: A brief summary of marketing and how it works Here are common ethical dilemmas you’re likely to face as a marketing professional and steps to keep your reputation intact: Ethical Dilemma: How Far Can You Go in Stealth Marketing? Since then, there have been many advances in marketing thought and conceptualization, including the broadening of the marketing concept (1970s), an emphasis on the exchange transaction (1980s), and, most recently (1990s), the development of Relationship Marketing and Total Quality Management. Material such as pornography is, potentially, freely available everywhere. Introduction. ETHICAL THEORY IN MARKETING∗ Jerry Kirkpatrick, California State Polytechnic University, Pomona ABSTRACT This paper presents a theoretical framework within which ethical issues can be taught in marketing courses. Ethical values are situation specific and time oriented. The perceived attributes of online shopping consisted of four factors: transaction/cost; incentive programs; site design; and interactivity. You can’t afford to wait until ethical issues arise to address them, because your company reputation and future profits are at stake. Before regulation can be determined and imposed, knowledge of how consumer behavior will be affected by the new media should be obtained. But just because the marketing arm of an organization doesn’t get as much attention as the finance group, does not mean marketers have free reign. While marketing has existed since the start of commercial trading, it has become more and more of a grey area for businesses in recent times. Ethical challenges in marketing are not new. It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. 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