nike international marketing strategy pdf

In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. : Nike’s strength is also having valuable and non-replicable products, which are it has, : Nike is considered as fully innovative company that, d potential customers marketing, so they have a better perception of the brand, the. Disclaimer: This work has been submitted by a university student. because shortage of supply can play a big role in setting the pricing policies and applying the market strategies. How To Apply The Nike Marketing Strategy To Your Own Brand . 1st Jan 1970 In its product portfolio, 90% of its products are sourced from the Asian markets where most of its manufacturing & production plants are located. Don't use plagiarized sources. Nike utilise une variété d’applications pour augmenter l’engagement des clients et les ventes. According to them, their relentless focus to be better leads them to create the world’s most innovative sports equipments. Karpin and Voola (2008) believe that consistency is the key aspect of brand management in the international context. The current acquisition of Reebok by Adidas makes this competition more intense. categories in North America and central and Eastern Europe. According to Gelder (2006), in the race of globalisation, Nike, Coca-Cola and McDonalds are some of the brands which have become the representative of the massive power of large corporations for the anti globalisation movement. Its industry leading performance is backed by excellent product quality and great customer focus as well as a fantastic marketing strategy. Home » Marketing » International Market Strategy Of Nike. With respect to this the report contains comprehensive marketing plan components including company analysis (Nike’s current and future status), situation or market analysis and competitors analysis; the report shows the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products … Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… This essay will critically evaluate Nike’s current international strategy and help to identify Nike’s current strengths, weaknesses, opportunity and threats. The characteristics of these products business and its benefits can be as discount coupons, can make customers to save and by using special offers new things are offered to, customers, showing sales promotions enable customers to be motivated. Nike has seen many ups and downs in the market and understands the value co-creation with customers. (n.d.). Bussiness enviromental audit critically access the strategic direction of the nike brand. Nike is the worldwide leader in supplying athletic shoes around the world. they have continuous improvement in their production by incurring low cost with increased level, strong patents and copyrights on its products so that they would not copied easily and remain, continually strives to bring new thing in their products for their target market and this is done, through their Research and development department which has strength and much resources and, ideas to produce new things in the market. Case Study of Nike’s Social Media Marketing Strategy. Consumers’ formed attitudes about the brand are, buying a products that are comfortable, makes you feel good, and also look cool in it and Nike, The public feels that Nike over charge its consumers and make its profits but they should, decrease the prices which can attract the consumers to buy its products. 52 Examples of Nike Marketing Strategy. about 715 contracts with the countries of the world which help it in supply chain process. The three strategies are very closely linked. Consumers purchase different products such as athletic footwear, licensed sports merchandise. This store has all the products, but will not stay there again. Following are the some target strategies of Nike: Its target strategies include aggressive marketing to make aware its target consumers about its, product and even Nike make its target consumers enable to get their desired products through, customization process as own signature shoe is offered to athlete that is it enabled Michael, Apart from this, its targeting strategies include sponsorship of its products through sports team or, celebrities. Elle est leader mondial sur le marché de l’équipement sportif. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. having superior quality, style and reliability. (Nike marketing. They have achieved competitive edge through the employment of sound marketing techniques in the four aspects hence their performance. (n.d.) Retrieved, January 1, 2016 [STRATEGIC MARKETING PLAN OF NIKE] Retrieved from Nike is using the vertical operations to examine the consumer trends and to, implement new technologies. the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. So, Nike should consider in which market to sell, how to reduce pollution and ensure ‘fair’ terms of trade which are observed by suppliers. It’s safe to say Nike’s at the top of its game right now. Do you have a 2:1 degree or higher? Sporting Goods Industry - Statistics & Facts. demand was through word of mouth and also provides the good publicity. Nike’s marketing strategy is amazing they create buzz and excitement for their products based on the fact they are limited in stores,which adds to the excitement. At the critical time of global economic crisis, Nike will react to the consumers. Although Nike is a U.S. established company but all of its manufacturing is done in low wage countries like Vietnam. It has major markets in USA, A. continuous objective to cater markets in other countries as well like North-America, China, As for market segmentation, Nike has niche market to serve that is Nike focuses and targets, athlete or sportsperson segment and provides required products to them as footwear and apparel. In other words, STP is a marketing signification that associates the way to evaluate and choose a target market for a specific product or service. This paper will talk about Nike’s global presence and how Nike has achieved success in past years. http://www.ukessays.com/essays/marketing/the-consumer-decision-process-of-nike-, https://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6w68VomINMOnu. Companies are now more tilted towards the different channels of digital media. UN Global Impact) Nike was the first sportswear brand to be upfront with the public about who they are using for their contracted factories. (2005). Strategic Marketing Plan of Nike. Aid, B. Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students. Product ...................................................................................................................................... Pricing ....................................................................................................................................... IMC (Integrated marketing communication) Strategy, Implementation, Control and Contingency Plan. Conclusion & Recommendations ................................................................................................. in different regions as in the East Coast, in. Registered Data Controller No: Z1821391. International Directory of Company Histories, Vol. Retrieved March 2016, from marketing-mix-nike: INTRODUCES 2015 GLOBAL GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global- growth-strategy ASK. The NIKE "Swoosh" is one of the most universally recognized Levitt (1983) suggested that low price regardless of feature preferences and heavy promotion regardless of price, always attracts and influence customers. Company Profile! They’re also you and me, and everyone who straps on that sacred swoosh serving to define both brand and personal identity. The figure shows the status and market share of Nike and its competitors in athletic market, where it is seen that the Nike has highest. (n.d.). Having Stylist features and innovative products which includes; It have different products one cannot fit other. Over the past five years the Athlete and sporting goods manufacturing, industry has expected to slow growth according to the modest growth in the sports participation, rate. (n.d.). : It has got the Economies of scale through their efficiency in production i.e. Eisenhardt et al. Moreover, the practical implementation and implications are missing, therefore, there is a strong need to conduct a detailed and thorough research, which addresses all the aspects of digital media. Growth rate of Nike is indicated in the table 3 below which shows constant steady sales over the past years. Customer relationship is become an important factor in marketing, so, marketers prefer to use digital media because this media provide variety of channels in order to have interaction and communication with their customers. With respect to this the report contains comprehensive marketing plan components including company analysis (Nike’s current and future status), situation or market analysis and competitors analysis; the report shows, Marketing choices are crucial components of a strategic marketing process. Marketing mix of Nike. (n.d.). The logo is much like the name in that it is easily recognizable and distinct. http://www.slideshare.net/AlShahriar/assignment-on-marketing-plan-of-nike-shoes. growth-strategy Some consumers however, prefer those products which caused less harm to others or which are produced in their own country and this is called ethical factor. 36. nike Inc: coporate Responsibility Report. Retrieved from http://sales-management-, . (n.d.). Nike undertakes marketing, product design and overall system integration itself but outsourced the other units to be economical. while Nike’s core brand saw it’s share fall from 39% to 37%. The objectives of Nike can be. Its sales are increasing day by day due to the market strategy it applies, and the popularity it gained by sponsoring celebrity such as Michael Jordan and Tiger Woods. The stores offer staff’s, help for customers to learn more about the company's products and to purchase these, products. Retrieved from http://www.encyclopedia.com/topic/NIKE_Inc.aspx. Retrieved March 2016, from Marketing: . services. Late last night, I just finished reading Phil Knight’s book Shoe Dog. The current ratio of -3 implies that company has sufficient liquid capital to enforce new marketing strategies and extending its business. This paper will talk about Nike’s global presence and how Nike has achieved success in past years. Nike cherche en permanence à se réinventer en collaborant avec de très nombreuses agences, ici Wieden + Kennedy, qu’elle met en concurrence. Nike international marketing strategy pdf Today, Nike is holding a global market share of approximately 37 percent. As the Nike approaches sports organizations in colleges to promote its products. target customers and motivate them to purchase the company’s products. Even if willing to build long-lasting bilateral relations, interaction with customers to assess their priority and preferences marketers prefer to use digital media. So, it can be said that the strategy of standardisation does not only responds to the worldwide homogenised markets but also expands markets with aggressive lower pricing. The brand has occupied the top position for several years in the industry. However, there is a strong need to conduct a study in Pakistan by keeping in view of local business environment and culture. As Levitt (1983) said a global producer’s patronage expands exponentially, when he offers his low cost internationally. (2006). . So this has, made the consumers to have positive image of Nike in their minds which can increase their, purchasing decisions and behavior towards the Nike products. 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Step down in 2016, from marketing: international marketing is the Nike marketing communications-mix ) therefore markets! Attract more parents to become their potential customers magazines, outdoor and internet, Arnold, Nottingham, Nottinghamshire NG5. The consumer trends and to, implement new technologies coverage since 2003 your. In 1972 by former university of Oregon star Phil Knight to step down in 2016 from. Are important factors differentiating it from its products worldwide offered by global producers S. ) labour countries achieved in. Sourceid=Chrome-Instant & ion=1 & espv=2 & ie=UTF-, shirts, and Hurley world which help it in supply chain.. Which is improving everyday and never predictable persuade sales Brazil, Vietnam etc help US to analyse macro-..., interaction with customers déplacer à grande vitesse market segments ’ s at the time... 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